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Triodos wil jouw mening!                              “Wat wil je veranderen?”

Afgelopen dinsdag is de campagne "Wat wil je veranderen" van Triodos Bank gelanceerd op de zenders van de publieke omroep. De campagne heeft als doel de samenleving te verduurzamen en natuurlijk een oproep tot duurzaam beleggen.


Aan de Nederlandse kijker werd gevraagd een antwoord te geven op bovengenoemde vraag. De antwoorden kunnen gepost worden op de nieuwe website watwiljeveranderen, waarna een reactie volgt van een van de medewerkers. De campagne zal komende weken via radio en bioscopen worden verspreid.

De publiekscampagne zou de verduurzaming van de samenleving moeten versnellen. Een steeds groter aantal mensen neemt zelf het initiatief tot het doorvoeren van positieve veranderingen op maatschappelijkl, milieu en cultureel vlak. De bank besloot tot deze campagne om de initiatieven beter zichtbaar te maken voor een breed publiek en meer mensen op het idee te brengen ook zelf initiatieven te ontplooien. Daarnaast roept de campagne van de bank natuurlijk op tot duurzaam beleggen.

Triodos Bank heeft afgelopen zomer eenmalig de film ‘Klein. Het nieuwe groot.’ op tv vertoond om het denken en doen van alle Nederlanders over ‘groei’ en ‘waarden’ op te rekken. In de film, die bedoeld is als ‘manifest’, werden nadrukkelijk geen producten of diensten van de bank onder de aandacht gebracht. Triodos Bank wil met de nieuwe publiekscampagne ‘Watwiljeveranderen’ een vervolg aan dit geluid geven.





Bron: Watwiljeveranderen


16:25 - 05-12-2012 | AUTEUR: Mariette | REACTIES: (20)


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Reacties

lammert
10-12-2012

Wat ik mijn hele leven al doe is sparen, om iets te realiseren. Ik heb 0 schulden, dat kan dan hè!
Ik ondersteun mensen die dat willen bij bewustwordingsprocessen, zoals wat reclameuitingen je willen doen geloven. Dingen zijn mijn waarheid, NA grondig onderzoek. TV? al 15 jaar weg, ervoor nauwelijks kijken bijvoorbeeld.
Boodschappen, op de fiets, over afstanden tot 40 km., dus bijna alle.

Wat ik zou willen veranderd zien is : vaker vragen stellen, zoals bijv. bij oh, wil jij dat? hoe denk je dat te realiseren? en dan praten over de konsekwenties en in hoeverre die realistisch, haalbaar zijn.
Kortom: verder gaan op de door mij bewandelde weg van bewustwording van gezondheid en hoe dat in stand te houden.
Be my guest, hartelijke groet, Lammert.

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